Trouble at Mill Events Ltd is committed to protecting your privacy and data. We will use the information that we collect about you in accordance with data protection law.
Types of Data Collected
While using our service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (for example when purchasing tickets). Personally identifiable information may include, but is not limited to:
- Email address
- First name and last name
- Date of birth, age
- Ticketing history
- Links to and information from social media accounts
- Image and likeness
- Information that is available publicly
- Your preferences for how we communicate with you about our activities
- Possible photography or video at performances/events
In addition, we record CCTV images of you when you are in and around the Old Woollen, for monitoring and security purposes.
Use of Your Personal Data
We aim to be clear with you about how we use your personal data and only to use your personal data in ways which you would reasonably expect. Most commonly we will use your data:
- to contact you if there is any important change to your booking or visit
- to fulfil our contract with you
- to keep a record of the relationship we have with you
- to process a transaction and carry out completion of a purchase (your personal information and card details may be passed to third party service providers; card details will only be used in this way for the purpose of handling an individual transaction)
- to inform you about relevant events, services or activities we believe will be of interest, as well as opportunities to support our charitable work
- to provide a personalised service and ensure the best possible experience when you visit us
- to administer any donations you may make, including processing Gift Aid
- to ensure that the information we already hold is accurate and up to date
- to improve our products, services and information in the future
- to assist us with reporting and analysis for our own needs or the needs of any funding partners
- to ensure we know how you prefer to be contacted
- to protect against fraud or unlawful activity
- to ensure compliance with policies, procedures and laws
- to process any recruitment information
- to share with approved suppliers (for instance for research and direct mail)
- to undertake customer research to help us understand how we can improve our services or information
- to promote Trouble at Mill Events Ltd and its activities (e.g. imagery, quotes from social media etc)
- for suppliers, to pay invoices or to contact you about supplying further services to us
We will only share data with third party providers on the legal bases as listed below:
- For fulfilment of contract: services such as our ticketing system (Bandzoogle), email service and mailing houses. And, for suppliers, our finance and administration systems. We have agreements in place with each provider to ensure your data is secure and cannot be accessed or used for any other purpose. Your personal data is never sold to any agencies or companies.
- Legitimate business interests: we may make data available to approved suppliers for analysis and research purposes only, e.g. identifying sales trends, assessing campaign effectiveness, or postcode mapping etc (e.g. this might include UK Theatre, The Audience Agency). This assists us with reporting and with our strategic planning, helping us to apply our resources more intelligently. All such agencies will be carefully checked and have a separate data sharing agreement with us, including non-disclosure agreements, and their privacy policies will have to be as secure as our own.
- Consent: We may ask for your consent to share your information with a visiting company, who wish to build their own database of audiences. This will be optional to you and you will have the opportunity to decline.
Retention of Your Personal Data
We will retain your information for as long as is necessary to provide you with the services you have requested or require from us or to fulfil our contract with you, unless:
- we must keep it to comply with applicable laws or evidence compliance with such applicable laws
- there is an outstanding issue, claim or dispute requiring us to keep such information until it is resolved
- the information must be kept for our legitimate business interests e.g. fraud prevention and enhancing users’ safety and security
We regularly review email and paper correspondence and minimise our storage through archiving and destruction of out of date materials. We will store data in our ticketing system for a maximum of 10 years after your last transaction or communication with us.
We have considered the nature, relevance and volume of this data, the potential risks, and the purposes for which we process your data. We have also considered legal requirements including financial and reporting timescales.
For suppliers, we store data in our financial systems for seven years.
This policy was last updated in September 2022.